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At the crossroads of marketing, analytics, AI, and leadership, Madden Matters explores the new frontiers shaping business and life. Hosted by Matt Madden - consultant, professor, and director of BYU Marketing Lab - the podcast cuts through the noise to uncover insights that matter. Each episode applies a lens toward the good: building resilient businesspeople, leading with integrity, and integrating faith, values, and whole-self living into the way we work. Whether you’re navigating brand strategy, the rise of AI in marketing, or the challenges of service businesses in a stressful corporate world, you’ll find practical wisdom, interesting takes on topics new and old, and hopeful perspective for the future.

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The Great AI Paradox reveals why machines excel at scale but falter in nuance. For leaders and innovators, it means the future belongs to those who combine AI’s computational power with distinctly human judgment, context, and meaning. This content is based on research and writings of my friend and colleague, Kalil Vicioso.

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