{"name":"Madden Matters","short_name":"Madden Matters","theme_color":"#ffffff","start_url":"/","display":"standalone","background_color":"#fff","description":"<p>At the crossroads of marketing, analytics, AI, and leadership, Madden Matters explores the new frontiers shaping business and life. Hosted by Matt Madden - consultant, professor, and director of BYU Marketing Lab - the podcast cuts through the noise to uncover insights that matter. Each episode applies a lens toward the good: building resilient businesspeople, leading with integrity, and integrating faith, values, and whole-self living into the way we work. Whether you’re navigating brand strategy, the rise of AI in marketing, or the challenges of service businesses in a stressful corporate world, you’ll find practical wisdom, interesting takes on topics new and old, and hopeful perspective for the future.</p>","icons":[{"src":"https://deow9bq0xqvbj.cloudfront.net/image-logo/21398461/Madden_Matters_Podcast_Logo_2_1400x14006mofv_300x300.jpg","sizes":"300x300","type":"image/png"}]}